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What is a data-driven company?

What is a data-driven company and how do you become one? "A data-driven company is an organization where every person who can use data to make better decisions, has access to the data they need when they need it. being data-driven is not about seeing a few canned reports at the beginning of every day or week; it's about giving the business decision makers the power to explore data independently, even if they're working with big or disparate data sources." A company needs to meet the following three objectives to qualify. It should be able to not only draw data from a variety of internal and external sources, but also be able to blend that data in an analytics engine and distill it down to actionable insights. These insights should drive real-time decision making that infuses every level of the organization. The data should yield quantifiable results downstream that in turn, inform the organization about which data sources are yielding results. T...

Why the four Ps of marketing is not perfect solution

The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market . It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product, price, place and promotion The marketing mix can be divided into four groups of variables commonly known as the four Ps: Product: The goods and/or services offered by a company to its customers. Price: The amount of money paid by customers to purchase the product. Place (or distribution): The activities that make the product available to consumers. Promotion: The activities that communicate the product’s features and benefits and persuade customers to purchase the product. Marketing tools Each of the four Ps has its own tools to contribute to the marketing mix: Product: variety, quality, design, feat...

Data Intelligence Platform for Marketing and Advertising

Why is Data Intelligence Platform ? Marketing Online needs User Profile Data Advertising Online needs User Contextual Data and User Behavior Data Profit needs a better Sale Strategy Mind Map of Ideas or "the Know How": Core Technology: https://github.com/mc2ads/rfxDB

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